Igari Makeup: The Flushed Look That’s Everywhere Right Now

Have you ever paused mid-scroll on Instagram and wondered why everyone suddenly looks adorably flushed and half-awake? Chances are you’ve been seeing Igari makeup, a look that mimics the soft, just-out-of-bed glow.

This guide explains what Igari makeup is and shows you how to try it with simple techniques and using minimal products.

What Is Igari Makeup?

Igari makeup is a Japanese beauty style designed to mimic that slightly dazed flush you might get after a long night out. It’s often referred to as “hangover makeup” or “drunk blush.” Its signature feature is blush placed under the eyes and across the nose to create a diffused, youthful look. Instead of aiming for perfection, Igari embraces a soft, imperfect finish.

Igari Makeup Checklist

Prep & Base:

• Gentle facial cleanser
• Lightweight moisturizer
• Broad-spectrum sunscreen
• BB cream, CC cream, or skin tint (light coverage)
• Creamy concealer (for spot correction)
• Makeup sponge or clean fingers for blending

Blush:

• Cream blush in a natural pink, peach, or soft red tone

Eyes:

• Neutral cream eyeshadow or soft shimmer shadow
• Brown or black eyeliner pencil (optional)
• Lightweight mascara

Lips:

• Lip tint, balm, or gloss in a blush-matching shade

How To Achieve the Igari Look: A Step-by-Step Guide

If you want a look that feels light and easy, Igari is a great place to start. Here’s how:

1. Prep with Skincare

Start by cleansing your face and applying a lightweight moisturizer, as hydration helps the makeup sit smoothly and blend better. Once prepped, apply sunscreen and give it a moment to absorb.

2. Use a Light Base

Skip the heavy foundation and go for a BB cream, CC cream, or skin tint instead. These products even out your tone and keep the skin’s natural texture visible. Blend the cream using your fingers or a sponge.

If needed, tap a bit of concealer under the eyes or over red areas. Keep it light and apply just enough to soften discoloration without masking the skin.

3. Apply Blush the Igari Way

Choose a cream blush in a soft pink, peach, or red shade to mimic a natural flush. Dab the blush just beneath your eyes, across the upper cheeks, and over the nose bridge. Start small and blend it in with your fingers or a sponge so it melts into the skin.

4. Keep the Eyes Simple

Keep things soft for your eyes. A neutral cream shadow or a light shimmer adds glow without overpowering the blush.

If you want to add definition, line your upper lash line with a brown or black pencil and smudge the edge slightly. Stick to a light coat of mascara to keep your lashes looking natural.

5. Add Soft, Glossy Lips

Pick a lip tint in the same shade as your blush. Dab it on your lips and blur the edges with your fingertip to create a soft, diffused shape. Glossy lips tie the look together and keep the overall vibe gentle and fresh.

Product Tips and Common Mistakes

A few product choices can affect how natural the results will look. Igari makeup is built on soft textures and a dewy finish, so cream or liquid formulas are your best option. These products blend easily and help maintain that fresh and dewy appearance.

For the blush, start light and build slowly. Applying too much at once can shift the look from subtle to theatrical, which goes against the intended softness of the style. Base products should also stay sheer. Skip heavy foundations or detailed contouring, as they can overpower the simplicity of the look.

Light Touch, Lasting Look

Now that you know how to create the Igari makeup look, consider where it naturally fits into your routine. Its soft finish definitely makes a great choice for café hangouts or art gallery visits. Where do you think you’d wear it first?

If you do experiment with it, feel free to tag me! I’m always curious to see how others interpret the style.

❓Short FAQs (Concise Q&A Format)

1. What is Igari makeup?
   A Japanese blush style with color under the eyes and across the nose.
2. Who created Igari makeup?
   It’s named after Japanese artist Igari Shinobu.
3. What makes it different from regular blush?
   The placement is higher—under the eyes instead of on the cheeks.
4. What products do I need?
   BB cream, cream blush, shimmer shadow, and tinted gloss.
5. Can I use powder blush?
   Cream blush is better for the dewy finish Igari requires.
6. Is it beginner-friendly?
   Yes, it’s simple, quick, and requires very few products.
7. Where can I wear this look?
   Casual dates, art galleries, brunch, or relaxed outings.
8. Can oily skin wear Igari makeup?
   Yes, just prep with lightweight, oil-controlling skincare.
9. How long does it take to apply?
   About 5–10 minutes with minimal steps.
10. Is Igari makeup still trending?
    Yes, especially on TikTok and in J-beauty communities.