Don’t look now, but the sustainable beauty industry is growing fast! More and more brands are no longer using wasteful packaging and harmful ingredients. Instead, they’re now adopting clean formulas, using refillable containers, and implementing cruelty-free practices.
If you want eco-friendly makeup, these beauty brands are leading the way in 2025. Don’t worry: these makeup products won’t make you choose between going green and looking great. Let’s get started!✨
1. Kjaer Weis – Refillable Luxury That Lasts
Kjaer Weis makes high-end beauty more sustainable. They have long-lasting refillable compacts so instead of tossing an empty foundation or blush, you just pop in a refill. Kjaer’s makeup formulas are skincare-friendly so they feel light and smooth. Additionally, they offer creamy blushes, hydrating lipsticks, and natural-looking foundations. Yes, Kjaer is a bit pricey on the first buy. But in the long run, you get to save money and help the planet.
2. Ilia Beauty – Clean Makeup That Works
Ilia proves clean beauty works just as well as regular makeup. Their best-selling Super Serum Skin Tint offers SPF(Sun Protection Factor) and a dewy glow. Ilia focuses on sustainability by providing recyclable packaging and refill programs. Ilia Beauty is also partners with TerraCycle, so it’s easier to recycle empties. If you love a clean and versatile makeup, this brand is for you.
3. RMS Beauty – Less Waste, More Glow
Celebrity makeup artist Rose-Marie Swift created RMS Beauty to fulfill her reams of creating makeup that features reduced waste and uses safer ingredients. Even better, the company’s packaging consists of biodegradable boxes and containers made with recyclable glass and metal.
Additionally, RMS’ best-selling Un Cover-Up Concealer makes skin look fresh and natural. Meanwhile, their Living Luminizer adds the perfect glow. Now, RMS also offers refillable compacts. Another win for your skin and the environment!
4. MOB Beauty – 100% Refillable Everything
MOB Beauty cares about sustainability. Every product from eyeshadows to lipsticks comes in refillable packaging. MOB also focuses on the origin of ingredients and the production of packaging. They use PCR (post-consumer recycled) materials, which means less plastic waste. If you love picking your own shades, MOB’s system lets you build custom palettes that end zero waste.
5. Axiology – Zero-Waste Lip Crayons
Plastic-free beauty is rare, but Axiology makes it happen. Their Balmies are lip, cheek, and eye crayons wrapped in recycled paper—no plastic tubes, no waste. In addition, these clean tiny crayons are full of hydrating oils and butters. They also melt into the skin and fit easily in any bag. For a zero-waste swap, Axiology is the real deal.
6. Elate Beauty – Compostable Packaging & Clean Ingredients
Elate Beauty goes beyond using less plastic. Their bamboo compacts and compostable refills help reduce waste. Their makeup ingredients are also vegan and cruelty-free. Additionally, Elate is B Corp Certified, which means they meet high environmental and ethical standards. If you want a full makeup routine with no guilt, Elate has great options.
7. Saie – Simple Makeup, Big Impact
Saie creates trendy beauty products using eco-friendly practices. Their viral Glowy Super Gel gives skin a fresh, glowing glow, while the Slip Tint SPF adds light coverage with sun protection.
Moreover, Saie uses biodegradable and recyclable packaging as well. Their glass bottles, aluminum tubes and recycled plastic caps all help reduce waste. If you love natural-looking makeup, Saie is a perfect match.
8. Ere Perez – Plant-Based Beauty
Ere Perez creates plant-based makeup. Their formulas use natural ingredients like carrot oil, oat milk and chamomile to soothe sensitive skin. Ere’s packaging is also made of recyclable glass, aluminum, and sustainable paper. Meanwhile, their mascaras, blushes and foundations also feel light and breathable. If you want beauty products that feel good and look amazing, Ere Perez is the one.
How to Make Your Makeup Routine More Sustainable
Switching to eco-friendly beauty is easier than you think. Here are a few ways to start:
✅ Use what you have – Finish the products before buying new ones.
✅ Recycle your empties – Many brands have programs that accept used packaging.
✅ Choose refillable products – Buy makeup that lets you do refills so you don’t have to throw out containers.
✅ Pick glass or metal – These materials are easier to recycle than plastic.
✅ Support good brands – Look for cruelty-free, vegan and fair trade companies.
Go Green with Your Beauty Routine!
Sustainable beauty isn’t just great for the planet—it’s great for you too. These brands prove that clean, ethical makeup can be just as high-performing and stylish as traditional beauty products. Whether you love vibrant colors, or soft natural looks, there’s an eco-friendly brand to match your vibe.
Have a favorite sustainable beauty brand? Drop it in the comments! Let’s inspire each other to build a cleaner, greener beauty routine. ✨
FAQs: Sustainable Beauty Brands
- What makes a makeup brand sustainable?
Brands use refillable packaging, clean ingredients, ethical sourcing, and low-waste production. - Are sustainable beauty products as good as regular ones?
Yes! Many eco-friendly brands offer high-performance formulas that match or exceed traditional makeup. - What is refillable makeup?
It allows you to replace the inside product (like a foundation pan) without throwing away the case. - Why is plastic-free packaging important?
It reduces pollution, keeps plastic out of landfills, and helps protect the environment. - Are eco-friendly makeup brands cruelty-free?
Most are! Many also avoid animal testing and use vegan ingredients. - Do sustainable beauty brands cost more?
Some do, but they last longer, reduce waste, and often have better ingredients. - Can I recycle my old makeup products?
Some brands, like ILIA, offer recycling programs for empty products. - How do I start a sustainable makeup routine?
Use up what you have, then replace items with refillable, cruelty-free, or low-waste alternatives. - Are natural ingredients better for my skin?
Often, yes! They are less likely to cause irritation and usually have skincare benefits. - Where can I buy sustainable beauty products?
Many brands sell online, in eco-conscious beauty stores, and at major retailers like Sephora.