The ‘70s are making a bold beauty comeback, and we are so here for it. Think vibrant eyeshadow, heavy blush, and ultra-glossy lips. The disco era was all about drama and self-expression, and 2025 wants to embrace that same fearless energy. If you love color, shine, and a little retro glam, this trend has your name and number. Let’s break down the key ‘70s-inspired makeup looks making waves this year.
’70s-Inspired Makeup Is the Future And We’re Obsessed
We’re rewinding to an era where beauty had no rules. From glossy lips to graphic liner, ’70s-inspired makeup is rewriting 2025’s beauty playbook with a retro twist. It’s vintage, it’s vibrant, and it’s back! Ready to rock the most iconic looks of the decade?
1. Colorful Eyeshadow Is Back—And Bolder Than Ever
The ‘70s were all about bright, unapologetic eyeshadow, and 2025 is taking notes. Electric blues, fiery oranges, and shimmering purples are officially dominating the beauty scene today.
For a true retro moment, apply a single bold shade across the entire lid and blend it up to the brow bone. Want even more drama? Add a contrasting color to the lower lash line. If you’re feeling adventurous, pair it with a cut crease or graphic liner for a modern twist that still serves vintage glam.
✨ Pro Tip: Use a damp brush to intensify the pigment and get that rich, vibrant payoff.
2. Blush Is Heavy, Rosy, and Draped
The barely-there blush trend? Gone. This year, it’s all about dramatic, sculpted color. The ‘70s makeup technique of blush draping is making a huge return, but this time, it’s fresher and more wearable.
Blush draping creates a lifted, flushed effect by sweeping color from the temples down to the cheeks. Warm pinks, vibrant corals, and deep berry shades work best to keep the look fresh. For an extra dewy finish, cream blush can handle that.
✨ Pro Tip: Blend your blush into your eyeshadow for a seamless, monochrome effect.
3. Glossy, Juicy Lips That Scream Studio 54
Matte lips? Not this year. The ‘70s were all about high-shine, juicy lips, and 2025 is bringing them back in full force. Lip gloss is making a major comeback with glassy finishes, vinyl textures, and holographic shimmers.
To nail the look, start with creamy lipstick in cherry red, burnt orange, or deep plum. Then, top it off with a non-sticky gloss for that wet, mirror-like shine. Want to go full disco? Add a touch of glitter to the center of your lips for extra dimension and a pout that pops.
✨ Pro Tip: Before applying gloss, use a lip liner to define your shape and prevent feathering.
4. Lashes Are Long, Fluttery, and Wispy
Forget subtle mascara: the ‘70s were all about dramatic, wide-eyed lashes, and this year’s version is just as dreamy. The look we’re going for is thick, feathery lashes that give off a retro doll-eye effect.
To create wispy, fluttery lashes, opt for lengthening mascara or individual falsies. Focusing extra coats on the outer lashes enhances that lifted, elongated shape. Lower lashes shouldn’t be ignored, either—apply mascara with a light hand for a spiky, Twiggy-inspired finish that adds extra drama.
✨ Pro Tip: Use a spoolie brush to separate lashes after applying mascara to keep them fluffy.
5. Brows Are Natural But Lifted
Unlike the super-thin brows of the ‘90s, the ‘70s kept things full and fluffy. Today, the eyebrow trend comes with a subtle lift for a more sculpted effect.
A tinted brow gel works best to brush brows upward. Avoid overfilling with a pencil, as you want to look effortless, not overdone. For a bit of structure, a slight arch adds just enough definition without looking harsh.
✨ Pro Tip: A clear brow gel locks everything in place and keeps the look fresh and natural.
6. Skin Is Glowy But Not Greasy
The ‘70s were all about radiant, healthy-looking skin. The key difference in 2025 is we’re skipping the over-the-top oiliness and going for a controlled, luminous glow.
A lightweight, dewy foundation or skin tint creates the perfect base. To add extra glow, apply a liquid highlighter to the high points of your face such as cheekbones, nose bridge, and the cupid’s bow. Want more dimension? Apply a hint of bronzer to get that sun-kissed, just-danced-all-night effect.
✨ Pro Tip: Set powder only on the T-zone areas, which are the oiliest parts of the face, to keep the glow balanced.
Full Circle Moment
2025’s beauty trends are taking a page straight from the ‘70s—fearless, fun, and unapologetically bold. The best part? This makeup revival is completely customizable. Whether you go all out or just add a touch of retro glam, there’s a way to make this trend your own.
So grab your brightest eyeshadow, load up on gloss, and channel your inner disco queen. The dance floor (or, let’s be real, your selfie camera) is waiting. ✨
FAQs: ’70s-Inspired Makeup
- What is ’70s-inspired makeup exactly?
It’s a bold, expressive makeup style that channels the disco era—think vibrant eyeshadow, dramatic lashes, glossy lips, and glowing skin. It’s less about rules and more about having fun with color, shape, and shine. - How do I recreate a ’70s eyeshadow look?
Start with a single bold color—like electric blue, sunset orange, or lilac—and blend it all the way to the brow bone. For extra drama, add a cut crease or graphic liner. Shimmer is always a bonus! - What colors are trending for ’70s-inspired makeup in 2025?
Bright blues, warm corals, vivid purples, cherry reds, and peachy pinks are everywhere. Pair bold eyes with soft cheeks or juicy lips to keep the look retro but wearable. - How do I use blush draping like in the ’70s?
Apply blush from your temples down to your cheekbones in a sweeping motion. This lifts your face and mimics that flushed, editorial look. Cream blush works best for a modern, dewy finish. - Are glossy lips really making a comeback?
Yes—and in a major way. Glossy lips with vinyl shine, glitter, or holographic shimmer are back. Layer gloss over creamy lipstick for extra dimension and a true Studio 54 vibe.