Raise your hand if you’ve ever tried plucking or microblading in the pursuit of perfect eyebrows. Maybe you’ve even considered brow tattooing just to get that sharp, sculpted finish. For so long, it felt like the quest for perfectly shaped brows was a never-ending cycle of tweaks and treatments.
However, in 2025, things are shifting. The beauty world is welcoming a new trend that’s all about embracing the brows we already have, imperfections and all. Enter the “browlick,” a fun twist on the idea of natural brows and it might be the low-effort beauty trend we didn’t know we needed.
What Exactly is a Browlick?
A browlick is essentially the eyebrow version of a cowlick. You know, that little section of hair on your head that grows in a different direction from the rest? Well, your brows can have the same thing. Some of us are lucky enough to have naturally unruly eyebrow hairs that stand in all sorts of directions. Instead of seeing this as a flaw, the browlick trend encourages us to lean into these natural quirks.
What Products Do You Need?
- Brow Gel or Wax (Clear or tinted)
- Brow Powder or Pencil (For filling sparse areas)
- Brow Brush (Spoolie or angled brush for shaping)
- Setting Spray (Optional, for long-lasting hold)
How to Achieve the Perfect Browlick
Now, you might be wondering, “Okay, but how do I get this look if I don’t have a natural browlick?” No worries if your brow hairs are a little too tame, you can still mimic the look with the right technique.
Find Your Natural Browlick
Look at your brows in the mirror and identify where the unruly hairs are. Most people find that their browlick appears at the front of the eyebrow, near the bridge of the nose. These hairs tend to grow in odd directions, often pointing up or sideways. Don’t fight it. Let them be!
Don’t Tweeze Your Brows
While it might be tempting to tweeze away those wild hairs, resist the urge. The beauty of the browlick is in its natural imperfection. If you start plucking, you might end up losing that unique swirl that gives your brow character. A little stray hair here and there is part of what makes the trend so fresh.
Use Brow Gel to Define the Look
A little help from brow gel or wax can keep things in place without losing the natural texture. Apply a clear or tinted gel and lightly brush your brows to comb the hairs upward and in their natural direction. Let those quirky curls shine!
Fill in Gaps
If you’re dealing with sparse areas that don’t quite flow with the rest of the hairs, you can gently fill them in with a brow pencil or powder. Keep the strokes light and natural and draw enough lines to areas where volume is needed.
Blend and Set
Once your browlick is looking the way you want it, use a spoolie or brush to blend the product and shape the hairs lightly. You can even finish things off with a quick spritz of setting spray to lock it all in for the day.
Browlick Trend: Perfectly Imperfect Brows
Beauty trends like the browlick are shifting standards away from symmetry and over-sculpting. The trend shows that unique features can be your most beautiful ones.
Will you try the browlick and embrace your own version of undone beauty?
5 FAQs: Browlick Trend
- What is the Browlick trend?
The Browlick trend celebrates natural, unruly eyebrow shapes, embracing imperfections like swirls or stray hairs, rather than focusing on perfect symmetry. - How do I know if I have a Browlick?
If your brows have a natural swirl or some hairs growing in a different direction, especially at the front, you likely have a browlick. - Do I need to pluck my brows to get a Browlick?
No! The Browlick is all about embracing your natural brow shape, so plucking or over-grooming isn’t necessary. - Can I create a Browlick if I don’t have one naturally?
Yes, using a strong hold brow gel or wax, you can brush your brows in a way that mimics the natural, wild look of a browlick. - What products do I need for the Browlick look?
All you need is a brow gel (clear or tinted), a brow brush, and possibly a brow powder to fill in sparse areas.