Makeup

Whether it’s the heartfelt confessions or the unforgettable kiss, romantic comedies have a special way of capturing the magic of love. One of the most iconic beauty trends to come from these films is the effortlessly romantic, soft, and…

Some makeup looks ask for sharp lines or heavy powders. Not this one, though: the watercolor cheek trend is all about that soft, dewy flush. This is the look that makes it seem you just came from a brisk morning walk. This sheer, blended…

After seasons of high-shine makeup and filter-like finishes, the shift toward softer skin is starting to show up everywhere and butter skin is the latest look catching on. This finish isn’t slick or glazed. It’s the kind of skin that looks…

Back-to-school season doesn’t have to call for a full makeover. If you’re getting ready in a shared dorm bathroom or racing to make it to your first 8AM lecture, going full glam just isn’t realistic. Instead of reinventing your beauty…

Blue eyeshadow is making a comeback, and it’s perfectly suited for the modern era. After years of muted palettes and barely-there tones, this bold hue is reappearing on red carpets and social feeds with a fresh spin. This year, the…

Fireworks aren’t the only thing worth watching this Fourth of July. For instance, a bold eye look can add impact to whatever you’re wearing. These Fourth of July eye makeup ideas are easy to apply and won’t require a full kit. This guide…

Do you know that flush your cheeks get after spending time in the sun? That’s the idea behind sunkissed makeup, the look that leans into soft, natural flushes that mimic the just-back-from-the-beach effect. This guide walks you through…

Makeup doesn’t age you overnight. However, the wrong habits can slowly shift your features. Some of the most common makeup practices can deepen shadows or highlight fine lines in ways you didn’t want. The surprising part is, it’s usually…

Achieving summer beauty can be tricky because the combination of heat and humidity can mess up your usual routine. As a result, your skin turns greasy while your base doesn’t last. What most people don’t realize is that drugstore beauty…

Your makeup matches but somehow, it still looks off. The foundation blends, the blush is on trend, but your face isn’t quite right. At some point, we’ve all stared into a compact wondering, Is it me or is it the makeup? When you can’t…